When brands think like publishers: CMS Asia 2016
MUMBAI: As more brands are waking up to the perks of content marketing, they increasingly realise the need to think l
MUMBAI: Reliance Broadcast Network (RBNL) has announced the launch of the second edition of 92.7 Big FM Punjab?s ?Big Punjab Entertainment Awards?.
The awards will honour and recognise the contribution of some of the "best" talent housed in Punjab from across fields including film, music, dance and sports.
The Big Punjab Entertainment Awards will present popular awards basis votes from listeners across the region in 13 unique categories along with some expert comments from an eminent panel of jury members.
The awards will be aired on Spark Punjabi. However, the date of telecast is yet not announced.
Big Punjab Entertainment Awards will honour the heroes of the Punjabi entertainment industry with categories like Big Most Entertaining Actor (Male and Female), Big Most Entertaining Music Director, Big Most Entertaining Singer (Male and Female), Big Most Entertaining TV Actor (Male and Female) and Big Most Entertaining TV Actor of the decade (Male and Female).
The awards will be promoted across extensive on-ground activation, out of home, print and digital.
92.7 Big FM business head Ashwin Padmanabhan said, "The second edition of the BIG Punjab Entertainment Awards will provide the Punjabi entertainment industry with a unified platform to celebrate the best talent housed in the state. The event will recognise the talent and creativity which has raised the bar while creating new standards of entertainment in the industry. We are extremely glad to announce these awards and are looking forward to a star-studded night which will celebrate the spirit of entertainment in Punjab."
MUMBAI: Reliance Broadcast Network (RBNL) has announced that its FM channel 92.7 Big FM Rajasthan is hosting the third consecutive edition of ?Big Tamil Entertainment Awards?.
The on-ground event will be held in January.
The event will air on Jaya TV, who is on board as the television partner of the award ceremony. The other partners are The Hindu (National Print Partner), Le Royal Meridian (Hospitality Partner) and Skywalk (Mall partner).
The awards show has been conceptualised to provide an exclusive platform to recognise and acknowledge the contribution of talent prevalent in the Tamil entertainment industry.
92.7 Big FM business head - North and South Ashwin Padmanabhan said, "The talent prevalent in the Southern Entertainment Industry is enormous. We wanted to seize this opportunity to establish a platform for talent across various fields to be promoted and honoured. The Southern entertainment industry has grown into a global phenomenon and we want to promote and leverage its power through the Big Tamil Entertainment Awards."
Keeping in mind the technical aspects of entertainment and all the work that takes place behind the scenes, the awards property has crafted a holistic approach to itself, not only recognising the stars but also honouring the people who help promote entertainment.
With an aim to promote technology and innovation, the property for the first time has also included categories such as Best Promoted Movie, Best Entertaining YouTube Video (Regional) and the Best Entertaining Movie Trailer among other categories.
The show will be promoted through an integrated and high-decibel marketing plan ranging from on-ground, television and radio.
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