Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

  • I&B Ministry utilises only 30% of funds

    Submitted by ITV Production on Dec 21
    indiantelevision.com Team

    NEW DELHI: Concerned over the ‘unsatisfactory performance‘ of the Information and Broadcasting Ministry in spending just over 30 per cent of its allocation in the first four months of the Eleventh Plan, a Parliamentary Committee has asked the Ministry to analyse the reasons for under utilisation of outlay scheme/sector-wise.

    The Standing Committee on Communications and Information Technology dealing with the budgetary demands of the I&B Ministry in a recent report asked the Ministry to "gear up its monitoring mechanism" to ensure that the allocated funds are fully utilised and all the on-going schemes may be strictly monitored to keep pace with the expenditure. The Committee has also sought a report on the specific steps taken by the Ministry in this regard.

    It noted that the overall outlay for 2011-12 had been increased by Rs 255.8 million over the Budgetary Allocation for 2010-11, which works out to insignificant increase of 0.97 per cent.

    For the Eleventh Plan (2007-12), the Planning Commission had approved total outlay of Rs 54.39 billion. During a Mid Term appraisal, the outlay was enhanced to Rs 63.11 billion due to additional outlay for "High and Lower Power Transmitters for Jammu and Kashmir Border Areas" and "Commonwealth Games 2010 and Related Programmes".

    But the Committee noted that the actual expenditure during the first four years of the Eleventh Plan was Rs 19.17 billion (Information Sector Rs 2.55 billion, Film Sector Rs 1.98 billion and Broadcasting Sector Rs 14.64 billion), which is just 30.38 per cent of the total Budgetary allocation.

    The Committee noted it had expressed serious concern over inability of the Ministry to fully utilise the outlay in its Sixth Report on Demands for Grants (2010-11), and had pointed out that under-utilisation of funds is a perennial problem with the Ministry, which is an indicator of its poor budgeting mechanism and failure of monitoring mechanism to review the implementation of various schemes/projects.

    In spite of that, the Committee noted that under-utilisation still persists under different schemes/projects in all three sectors of the Ministry. Besides inability of the Ministry to fully utilise the outlay, delay in approval of important schemes of the Ministry, as discussed in the subsequent part of the report, are areas of concern. The Committee, therefore, impress upon the Ministry to take steps to make the implementation mechanism more effective.

    Referring to tardy implementation of schemes, the Committee said that this "clearly indicates that there are serious problems in the whole planning process which is not conducive for the overall functioning of the Ministry."

    The Committee desired that the Ministry should work out a more streamlined approval system so that the situation of non-clearance of the schemes does not persist. The Committee recommended that the Ministry should take corrective measures so that the situation of non-clearance of schemes does not get repeated during the Twelfth Plan.

    According to the Ministry, it had formulated 86 schemes at the beginning of the Eleventh Plan. However, the total number of schemes was reduced to 65 at the time of Zero Based Budgeting exercise undertaken by the Planning Commission in May 2007.

    During examination of the previous year‘s Demands for Grants (2010-11), the Committee had noted that out of total 38 new schemes, 13 schemes were awaiting approval and out of 28 on-going schemes, approval for two schemes was pending. Thus in total 15 schemes were pending clearance/approval.

    Having observed that delay in approval of the schemes was one of the factors responsible for under-utilisation of outlay, the Committee in the Sixth Report on Demands for Grants (2010-11) had asked the Ministry to work out a more streamlined approval system.

    In spite of that, four important schemes of the Ministry, which include Global Film School, Setting up of a National Centre of Excellence for Animation, Gaming and Special Effects, the National Film Heritage Mission under the Film Sector and the International Channel under the Broadcasting Sector were still awaiting approval/clearance even when Annual Plan 2011-12 was in the last year of the Eleventh Plan.

    The Committee disapproved the way projects are being planned by the Ministry. All the schemes were formulated at the beginning of the Eleventh Plan and in the process four precious years were lost.

    Image
    I&B Ministry
  • MDA simplifies funding to woo foreign investors

    Submitted by ITV Production on Oct 03
    indiantelevision.com Team

    MUMBAI: In a bid to attract foreign investments, the Media Development Authority of Singapore (MDA) has simplified its industry funding schemes from 46 to five.

    The MDA Grant Schemes, which seek to position the media industry for the future, are a result of a series of consultations with the industry from the start of the year.

    The Schemes also seek to meet the evolving needs of the industry at five key stages of growth from ideation, production, marketing, talent up-skilling to enterprise development.

     

    The MDA Grant Schemes are applicable to all seven sectors of the media industry: Broadcast, Animation, Film, Music, Interactive Media, Games and Publishing.

    Funding is in the form of grants, which encourages media companies and individuals to own and more fully capitalise on the Intellectual Property of their product, service or solution, and to do so across different media platforms as well.

    A total of S$88m has been set aside for the five schemes. Existing projects under the 46 schemes will continue to be serviced to completion.
     
     

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    Media Development Authority of Singapore
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    MUMBAI: Cartoon artist Iwao Takamoto who created the mystery-solving Great Dane, Scooby-Doo passed away at the age of

  • Computer graphics, animation a focus area at BroadcastAsia 2007

    MUMBAI: Organisers for BroadcastAsia2007 have revealed that the show will increase its presence for Comgraphics&A

  • Breakthrough Animation forays into multi-platform programming

    MUMBAI: Breakthrough Animation Inc., a Canadian animation production company, announced at Mipcom 2006 that it will c

  • Animation industry gung-ho on proposed mandate on local content

    MUMBAI: Some proposals in a draft Broadcast Bill 2006, prepared by the information and broadcasting ministry for the

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