NEW DELHI: Around ten television advertisements apart from print ads and radio spots publicising the various flagship schemes of the present government prepared by the Directorate of Advertising and Visual Publicity (DAVP) have been launched here by Information and Broadcasting Minister Manish Tewari.

The multi-media initiative captures the journey of development in the last nine years across various sectors through the programmes and policies of the Government.

The campaign also included one radio spot apart from several newspaper advertisements.

The multi-media initiative with the overarching theme "Glimpses of the India Story" would be put across on television, radio, print and outdoor publicity with the objective of informing and appraising the public to encourage greater participation in these efforts.

Speaking on the occasion, Tewari said tangible progress achieved in key sectors such as education, health, telecom, rural and urban infrastructure and basic civic amenities have led to a greater sense of confidence among the people particularly the youth. He said that the multi-media initiative provided glimpses of the aspirational energy of a country moving ahead with greater vigour and determination.

While most spots are about individual programmes, the milestones and turning points in the history of the country?s development have been captured in a TV spot conversation in a railway compartment among a group of people from various strata of society. The benefits of various programmes being shown over a period of time as turning points take the message of optimistic realism to the people of the country, the Minister said.

The tagline "Meelo hum aa gaye Meelo hamien jaana hain" underscores the need to continue on the path ahead to ensure that the country is able to face the challenges of economic growth and social equity. The initiative will also encapsulate real life stories based on the human development agenda of the Government which has touched people and transformed their lives. This initiative will be disseminated in 11 regional languages across the country in order to reach out to the poor and the most marginalised people in all corners of the country.