Mumbai: Entertainment has become democratised and accessible as a necessity for all walks of life in India.

Mumbai: In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 1,5

Mumbai: Influencer marketing is extremely popular in the B2B arena, owing to the fact that customers trust experts mo

Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportuniti

New Delhi: Xaxis, GroupM’s Outcome Media Company has announced that its recent voice-activated conversational ad camp

Mumbai: While FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 p