MUMBAI: 9X Media Group?s international music channel 9XO, will present a special segment called O Heart Madonna to celebrate the singer?s birthday on 16th August 2012. The ?O Heart Madonna? special programme will feature two of Madonna?s videos every hour, from her albums since the 1980?s right till her most current release ? ?Turn Up The Radio?.

Commenting on the initiative, Luke Kenny, Head of Programming 9XO said, ?A singer, song-writer, actor and an entertainer par excellence, Madonna is an influential figure in contemporary music and has composed some of the best international music. We at 9XO are celebrating Madonna?s birthday with the best sound tracks by the Diva of pop music. We have also created a video wall with her top selling album covers and a special packaging to commemorate Madonna?s birthday.?

9XO will also run an online contest on the Channel?s facebook page ? Facebook.com/9XO.in giving Madonna?s fans an opportunity to win her latest album titled ?MDNA?. 9XO viewers can also download Madonna?s full songs by typing ?MAD? from their mobile phones and sending the text message to ?56060?.

9XO ? I?m On!

MUMBAI: A unique concept offering FREE Bus tickets to people traveling across Maharashtra 9X Jhakaas, Maharashtra?s first Marathi Music channel is offering ?Free? ride to people traveling across Maharashtra on a special 9X Jhakaas Bus. Titled ?Life Banawel Jhakaas? this on-ground activity will take place across Maharashtra on a special ST bus arranged by 9X Media.

A special 9X Jhakaas branded Bus will travel across key towns and cities in Maharashtra offering free tickets for more than 10 days. Making the life of the commuters ?Jhakaas?, ?Life Banawel Jhakaas? campaign of 9X Jhakaas will provide commuters a memorable experience with exciting on-the-spot contests and fun activities, besides the free ride to their destination. The commuters will not only reach their respective destinations but will also win super cool 9X Jhakaas goodies and gifts during the journey.

Starting 8th December 2011 this 9X Jhakaas branded Bus will travel across the key towns of Maharashtra including Pune, Satara, Kolhapur, Sangli, Pandarpur, Solapur, Latur, Beed, Aurangabad, Ahmednagar, Shirdi, Nashik, Thane and Mumbai amongst others. This 9X Jhakaas Bus ensures that the commuters not only reach their destination but their journey will also be made a memorable one with opportunities to win goodies.

Speaking on the occasion Mr. Punit Pandey, Sr. Vice President & Business Head ? 9X Media Group said "9X Media has always endeavored to provide its viewers with the best and the latest music coupled with the iconic animated characters which provide entertainment 24X7. Staying true to the brand name 9X Jhakaas this initiative is an extension to our efforts to entertain our viewers by reaching out to them in their daily commute and making their life truly Jhakaas."

So hop on to the 9X Jhakaas special Bus and have a Jhakaas experience on your journey to your next destination and make your life Jhakaas with the "Life Banawel Jhakaas" campaign.