MUMBAI: For the fifth consecutive year, Shemaroo Entertainment has acquired the exclusive video content rights of Lalbaugcha Raja for mobile platforms.

Consumers will now be able to enjoy aarti, live darshan and many more videos of Lalbaugcha Raja anywhere and anytime on their mobile handsets. All they need is to send an SMS - ‘SELBR’ to 56060. They will receive a link on their mobile via which they can access the content.

Live darshan of Lalbaugcha Raja will be available from 17 September, 2015.

Shemaroo Entertainment will distribute content to all telecom operators. The company will also provide live feed of the deity to selected mobile apps with good subscriber base to reach to a wider audience.

During the 10 days of Ganesh Utsav, around 1.5 million devotees come each day to seek the blessings of Lalbaugcha Raja. This number has been growing every year.

Shemaroo Entertainment director Jai Maroo said, “We feel happy to be once again be blessed with the opportunity to offer darshan of Lalbaugcha Raja to the devotees. There are millions of people who believe in Lalbaugcha Raja, but not all of them are able to come for his darshan. They can now easily watch the Raja live on their mobile handset.”

“We not only plan to tie up with the telco giants but also join hands with popular mobile apps to make sure that we reach to the maximum number of the devotees,” he added.

Lalbaugcha Raja Sarvajanik Ganeshostav Mandal secretary Sudhir Salvi added, “We are glad to partner with Shemaroo for the fifth consecutive years to distribute content of Lalbaugcha Raja to his devotees through mobile platform. The divine power of prayers offered to the deity here is fulfilled, but not all the devotees get the opportunity to get his darshan. Our association with Shemaroo will help people across the country to get live darshan of their God anytime and on any network.”