NEW DELHI: Nokia has launched a predictive marketing solution that allows telecom operators to tap data to offer smarter services, boost revenues and improve customer loyalty.

Addressing the Mobile World Congress (MWC 2015) in Barcelona, Nokia president and CEO Rajeev Suri said, “We see technology evolving to a point where almost all people and billions and billions of devices – 50 billion or more by 2025 – are connected, where software holds all those connections together, where analytics bring meaning, and where automation brings simplicity and efficiency.”

The predictive marketing solution leverages Nokia Networks’ Customer Experience Management and the Mobile Marketing Suite from mapping and location HERE. It features a contextual element to data and the opportunity to set up personalized offers for services tailored to customer needs, said Nokia.

In addition to predictive marketing, Nokia will show how the telecom cloud can help operators keep pace with the Internet world; how ultra-dense networks can ensure performance and meet capacity demands; explain how the latest application of location information can improve driving safety; and how to connect and manage the Internet of Things.