MUMBAI: Mauj Telecom, a mobile wireless solutions provider has announced their association with Lakme Fashion Week to bring the fashion extravaganza on mobile handsets. Mauj Telecom is the official mobile content partner for this event which is being held from 31 October to 4 November 2006 at Mumbai.

Mauj Telecom has tied up with leading designers like Vikram Phadnis, Sabyasaachi Mukherjee, Wendell Rodricks, Seema Khan and Deepti Toor providing them a platform to showcase their entire exquisite collection to millions of cell phone users across the globe.

People from across the country can stay abreast with the latest happenings at the LFW with exclusive wireless fashion content like animated screensavers, images, wallpapers, themes, video clips of models, interviews of designers, highlights of the shows and all the possible action on the ramp. This will be made available across majority of Indian cellular operators. Content will be available through both SMS and WAP platforms.

Mauj Telecom has also announced a contest, where by sending SMS "LFW06" to 7007 one stands a chance to be the lucky winner of a Sabyasaachi creation.

On the occasion of this partnership Mauj Telecom CEO Arun Gupta said, "Mobile phones are now a fashion accessory. Mauj has always been at the forefront of introducing some of the biggest events and movies on the wireless platforms including Miss World, Wimbledon, KANK, Omkara and Gladrags. We are excited not only to become the official mobile content partner for LFW but also to extend our association with IMG by creating a platform for the fashion designers to display their creations on mobile phones."

For entering the world of Lakme Fashion Week- Spring Summer Collection 2006, all one needs to do is send an SMS 'LFW' to the shortcode 7007 or log on to the WAP portal www.wap.mauj.com. One can access designers' collection with whom Mauj has tied up by sending keywords to 7007.