MUMBAI: Telecom major Alcatel-Lucent has announced the availability of its managed Mobile Interactive TV service in the Asian Pacific Region. The solution will allow content and service providers to address the growing demand for interactive Mobile TV services by offering a differentiating user-centric experience to their customers based on best in class technology.

The managed business model will enable them to introduce the new service quickly, cost-effectively and at low risk.

Alcatel-Lucent will deploy, host and operate the end-to-end solution whilst content and service providers will focus on developing service marketing programs and enhancing user satisfaction. The service also offers content providers an open environment for content aggregation to create interactive made-for-mobile channels.

The service the firm says is providing a high quality experience for users thanks to ergonomic and intuitive navigation interfaces such as fast channel zapping and can accommodate a diverse range of handset configurations and network delivery methods such as those that are 3G circuit switched, packet switched or broadcasted.

Alcatel-Lucent’s head of activities in Asia Pacific Frederic Rose says, “Mobile TV is a reality today and is gaining momentum in Asia. With more than 80 multimedia services in operation worldwide, Alcatel-Lucent enjoys a leadership position in the booming mobile TV market and is ideally positioned to help its customers deliver a user-centric experience for their subscribers.

"The Alcatel-Lucent’s managed Mobile Interactive TV service gives content and service providers a fantastic opportunity to deliver revenue generating entertainment services to their customers”.