MUMBAI: According to an Economic Times report, Adarsh Nair has been appointed as Bharti Airtel’s new chief product officer (CPO). Before this, Nair was the head, product and growth of US-based trucking start-up Convoy Inc. Now at Bharti Airtel, Nair will report to the company’s CEO Gopal Vittal.

The CPO position at Bharti Airtel has been vacant since the previous product head Anand Chandrasekharan quit to join Snapdeal three years ago.

Speaking to ET, a top company executive said that Nair will be “custodian of Bharti Airtel’s digital products and platforms” and work closely with the leadership team and partners to identify and prioritise market opportunities.

Another top executive at Airtel said that the products head position had now evolved and taken on a much more strategic role. Chiefly, since the telco decided to evolve into a digital company as part of its Airtel 3.0 vision, Airtel would be deploying new age technologies and this is where the products head would come into play.

With Airtel’s ongoing digital transformation, the CPO leadership position is reviving, said the executive.