Mumbai: Twitter Inc has announced the promotion of Sarah Personette to chief customer officer, effective 1 August. The current VP of global client solutions, Personette, succeeds customers lead Matt Derella who moved on from the company after nine years.

Personette leads Twitter’s relationships with top marketers and ad agencies. In her new role, she will be at the helm of the company's global ad sales, global content partnerships, and revenue operations, according to a Reuters report.

Personette joined Twitter in October 2018. Before that, she spent over three years as VP of the global business marketing team at Facebook.

Personette’s appointment comes as Twitter aims to double its annual revenue by 2023 and expand its advertising avenues to better compete with digital ad giants including Facebook Inc.

She will report directly to CEO Jack Dorsey and oversee Twitter’s 'emerging businesses', including MoPub, an advertising technology product that helps app developers and mobile publishers earn ad revenue, the company said.