KOLKATA: Twitter has got a brand makeover to stay in step with the times and the people who inhabit the platform. However, the iconic bird of the logo is not going anywhere.
“We felt the brand expression we launched five years ago didn't fully reflect the complexity, fluidity and power of the conversations today. So, the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design,” CMO Leslie Berland wrote in a tweet.
The microblogging site has also unveiled a new typography named Chirp that’s flexible and expressive, bold, agile and fun. Additionally, the new work will be reflected in videos and posters, presentations, GIFs and banners. And it’s not just the visuals that are getting an overhaul – pops and winks will be seen in the product too.
As always, we started with Tweets at the center. We then tore stuff apart and layered over again. We threw paint on photos, ripped posters, scratched out words, and faded images. We added textures and pixels, movement and memes. pic.twitter.com/VygJaLmniO
— Leslie Berland (@leslieberland) January 27, 2021
Berland also added the marketing team is working to make the product better, smarter, safer. “The conversations on Twitter are messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful, disturbing and moving. They’re raw and they’re real,” she added.
