Parminder follows Jaitly, unfollows Twitter; Maya new MD

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Parminder follows Jaitly, unfollows Twitter; Maya new MD

Parminder Singh

MUMBAI: Another top-level executive has quit. Twitter‘s MD for its south Asia, India and MENA markets, Parminder Singh, has called it a day at the social media company. In a tweet this morning, Singh announced that he will move on from his current role in Twitter to chase ‘new passions.’

“An update. After leading Twitter in Asia's most exciting markets (India/SEA/MENA) for 3 yrs, time to move on to new passions #BeenAPrivilege,” his tweet read.

Interestingly, this is the second high profile exit from Twitter almost within a week. Twitter Asia Pacific & Middle East North Africa-VP Rishi Jaitley had recently quit from the microblogging site. Given the proximity of the two exits, one can’t help but wonder if Jaitley and Singh share the same ‘new passion.’

Also known as Parry endearingly by his peers, Singh had joined Twitter in November 2013. Prior to this he was Google APAC display solutions - MD. He had previous stints with Apple and IBM.

Singh’s subsequent tweets also shed light on the restructuring of management of the markets post his exit. The INSEA/MENA region is now split with MENA aligned to EMEA and INSEA aligned to APAC region, he said.

Singh named senior executive Maya Hari as the new in-charge of south Asia and India, while Benjamin Ampen will be her EMEA counterpart. Hari has been elevated to the managing director role for SE Asia & India.

“INSEA will be managed by @maya_hari and MENA by @bampen. Both great professionals, have worked with me closely & well suited to drive growth,” Singh shared in the tweet.

“Fortunate to have worked with amazing clients & partners driving innovation, setting the agenda. Treasure the partnership & friendship,” he added in parting.