MUMBAI: Another influencer marketplace which claims to simplify life for creators and advertisers has been announced. Called Xley (pronounced zilley) it’s coming from the Mad group, which is the parent company of influencer marketing agency Mad Infuence.
An invite only market place, it claims to use AI and ML to simplify, optimise and elevate brand creator collaborations. It has access to about 200 million creators across YouTube, Instagram and Tiktok, in more than 54 languages, 10,000 cities ad 150 countries.
The platform is claimed to have three core pillars: advance audience insights, extensive creator discover tools, and comprehensive campaign management and performance tracking.
Xley’s key features are claimed to include creator discovery, utilising over 25 advanced filters for demographics, language, niche, and audience interests; ML-powered insights for campaign analysis and performance tracking; an effortless management dashboard to plan, execute, and monitor campaigns; scalability to suit various campaign needs; and data-driven decisions through advanced analytics to maximise ROI and refine marketing strategies
“Xley is more than just a marketplace; it's a movement to empower creators,” Mad Influencer and Xley founder Gautam Madhavan, “It’s a platform that reimagines the creator economy.”
“Our vision was to create a platform that not only offers real-time analytics of social profiles but also simplifies and automates end-to-end campaign management in one cohesive space. As development progressed, it became evident that Xley’s capabilities extended far beyond initial expectations - enabling a broader user base, optimising efficiency, and empowering content creators with enhanced visibility and streamlined brand partnerships. By significantly reducing manual workloads, accelerating timelines, and improving ROI, Xley stands as a transformative solution, redefining how brands and creators collaborate globally," added Xley head of strategy Aman Narula.
For brands, Xley automates manual processes like creator vetting and campaign tracking, improves ROI through data-driven insights, and extends global reach by connecting with creators across diverse languages and regions. Creators benefit from global visibility, access to aligned campaign opportunities, the ability to build long-term partnerships, a centralised hub for managing campaign-related activities, business analytics, revenue tracking, and effective campaign management with faster approvals and reduced downtime.
