MUMBAI: Recently the tech giant Apple announced its plan to collaborate with car manufacturers to ‘integrate’ its iOS devices into the cars for giving its consumers a chance to delve in to entertainment even while commuting.

Following the same path, now, according to reports, Google and German auto maker Audi AG too are planning to announce their collaboration to develop in-car entertainment and information systems that are based on Google's Android software.

In fact, to make the technology significant for the future vehicles, the two also plan to collaborate with other automotive and tech companies, including chip maker Nvidia Corp. The idea behind developing this technology is to give drivers and passengers access to music, navigation, apps and services that are similar to those widely available now on Android-powered smartphones.

Apple, so far, has the support of BMW AG, Daimler AG's Mercedes-Benz division, General Motors and Honda Motor.