NEW DELHI: Facebook today invited entries for the fifth year for the best creative work being shared on its platform.
More businesses are using Facebook and Instagram to connect with audiences and tell stories than ever before and the FB Awards showcase the power of Facebook and Instagram as creative canvases.
The 2015 FB Awards represented the biggest and most inspiring creative collection yet. Facebook reviewed over 2,700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry.
With so many countries outside the United States submitting their work for the 2015 Awards, it was clear that the awards would have to be internationalised this year, a Facebook statement said. For the first time ever, the entry and judging process will be entirely mobile.
Apart from internationalising the Awards Programme, all countries will now have the ability to be recognised for great work within their region, with local creative executives from each region as judges at the Regional Voting Events.
The Regional awards being give are Best of APAC, Best of EMEA, Best of LATAM and Best of NA.
The top winners from each Regional Voting Events will move to the Global Judging Event. The judging process is in three rounds this year due to the volume of entrants.
In April, members of the Facebook Creative Shop will review the submissions and announce those moving on to the Regional Voting Events. In May, the Regional Voting Events take place and Best of APAC, LATAM, NA, and EMEA are selected; and in June the top winners of each Regional Voting Events will move to the Global Judging Event in NYC, where Global Creative Council will select the best campaigns in each category.
For the first time ever, the FB Awards will recognise small business advertisers who have earned effective, eye-opening results. Winners of this category will also receive FB Ad Credits.
The awards will recognise more aspects of creative excellence in marketing and effective business results and the best use of Facebook family of brands. In addition, awards will be given to the most creative, original and well-executed Facebook and/or Instagram campaign concepts. Innovation in the small business category awards will be given to those who successfully captured the attention of local audiences and gained results with creative thinking on Facebook and Instagram. The Social for Good award will go to charitable/non-profit organisation campaigns that creatively and successfully raise awareness and drive positive social change using Facebook or Instagram, while the Integrated award will go to campaigns that creatively use Facebook as part of a larger, overall media mix.
