Mumbai: Homegrown live social media platform Eloelo app has introduced a new ‘Status’ feature on its platform in collaboration with Bigg Boss 17 winner Munawar Faruqui. The status feature helps user on the app to express their mood, feelings and state of mind through celebrated quotes and shayari with their name and photo. Munawar, known for his shayari, has been a hit with users on Eloelo app. The app has also reached over 50Mn users on its platform, reaching top rank on Google Playstore in the entertainment category.
The collaboration comes after a banter on social media between Munawar and Eloelo app, with the brand revealing it as a way of announcing the new feature through a personality like Munawar. The announcement buzz was created with the Bigg Boss winner expressing his disapproval on Eloelo using his fame and shayari to gain traction. It was soon followed by the Eloelo Founder and CEO Saurabh Pandey issuing a formal apology on the same & inviting Munawar to come live.
Eloelo will be organising a live session for its users with Munawar himself on 15 February at 7 PM.
Eloelo App CEO & co-founder Saurabh Pandey said, “Eloelo stands as a brand dedicated to providing individuals with a virtual space for belongingness & expression, hence, we are thrilled to collaborate with Munawar to launch or new ‘Status’ feature. As the winner of Bigg Boss, Munawar embodies the spirit of authentic self-expression, aligning seamlessly with our brand values. We believe his strong persona and commitment to individuality makes him the perfect choice for the launch of this exciting new feature."
The new Status feature will include a variety of shayaris and quotes which will feature content across genres like love, breakup and motivation and more. The app will also allow ‘status share’ options for its users to further share quotes and shayaris on other platforms along with free personalizations like adding name, photo, etc. The app is currently hosting a contest for users to share these quotes and shayaris as their status.Additionally, Top 10 winners of the contest will interact with Munawar in a live video session on 15 February at 7 PM.
