Mumbai: DRIM Global- India’s 1st & only performance-based influencer marketing startup that offers end-to-end management to D2C brands and has over 250k influencers, 200 brands, and nearly 2000 influencer talent managers and develops campaign strategies to help brands like Domino's Pizza, McDonald's, Swiggy, Amazon, Snapdeal, and others.

The brand has developed practical algorithms that ensure 500+ lakhs monthly results to assist businesses. DRIM is the only performance-influence marketing company that works with social media influencers on a CPA (pay-per-action) approach in India.

DRIM has formed alliances with more than 300k social media influencers on YouTube, Instagram, Telegram, Moj, and Twitch in just two years. The brand is building a women's community where every single woman from any part of India with no experience gets a chance to work and learn at DRIM.

On DRIM Global setting apart from other influencer marketing startups

At DRIM Global, we are revolutionizing the influencer backed performance marketing space in India with our innovative and data-driven approach. Our focus is on driving real results (sales, installs, or high-quality traffic) for brands, and we achieve this by leveraging the power of AI and machine learning to identify the best influencers and channels for each campaign.

One of the things that set us apart from our competitors is our rigorous influencer selection process and easy scalability and optimisation of the influencer marketing campaign. Selection of effective influencers involves analyzing a massive pool of data to identify the best-performing segments and influencers for each campaign. The in built fraud detection system on our platform weeds out influencers with bots and fake followers.

Additionally, our proprietary technology allows us to track and measure the success of campaigns based on actual results, rather than just vanity metrics such as likes and followers that do not translate into conversions. Our platform makes it possible to scale campaigns seamlessly with no downtime, so that as soon as the system identifies the winning approach, the campaign is scaled and optimized in no time.

Our recent collaboration with McDonald’s India (South and West) is a testament to the success of our strategy. By working with a diverse range of influencers and using a cost-per-action model, we were able to generate 27,000+ new orders for the brand. Our efforts have been recognized by the industry and we have won accolades for it.

On explaining the key services provided in your end-to-end management for D2C brands

We offer a full range of services as part of our end-to-end management for direct-to-consumer companies, beginning with market research and strategy development. We use influencer partnerships to our advantage, produce engaging content, and customize brand positioning. We refine ways for optimal performance in our influencer marketing campaigns, with a particular emphasis on data analytics. For D2C companies, our end-to-end solution fosters brand loyalty and drives sustainable growth by ensuring a consistent brand experience.

On your platform identifying and collaborating with suitable influencers for specific D2C brands

For each D2C company, our platform uses a methodical approach to find and work with the best influencers. We begin by gaining a thorough understanding of the target audience, campaign goals, and brand ethos. We carefully examine the audience legitimacy, engagement rates, content quality, and demographics of influencers using cutting-edge AI-driven data. By using this data-driven strategy, we are able to identify influencers whose values are in perfect harmony with the brand, which guarantees sincere interactions that connect with the target market. Our team of Influencer Talent Managers look after relationship-building and individualized outreach with influencers to create genuine partnerships that have a significant positive influence on the brand's direct-to-consumer (D2C) initiatives.

On the process or steps involved when a D2C brand partners with your platform for influencer marketing

The influencer marketing approach that a D2C brand and our platform work together on is broken down into strategic phases. First, we perform a thorough brand study to determine the target audience's goals and demographics. After that, we create a customized influencer marketing plan that complements the brand image and defines clear goals. Next, influencers are carefully chosen by us using engagement, relevance and performance metrics. A coherent message is ensured through collaborative briefings with the brand as well as all stakeholders. Once the campaign is launched, we constantly monitor the performance and make necessary real-time adjustments. The campaign is scaled as soon as it becomes feasible.

A thorough performance analysis is provided after the campaign. This methodical strategy guarantees influencer collaborations that have a genuine impact on the D2C brand's audience, and has proven to increase brand loyalty and revenue.

On level of customization you offer to ensure influencer campaigns align with a brand's specific goals and values

We prioritize high levels of personalization to guarantee that influencer campaigns are aligned with the distinct objectives and core values of the brand. We hold in-depth discussions to fully grasp target demographics, messaging nuances and brand objectives. Every influencer partnership is carefully crafted, taking into account the campaign goals and brand identity.

Everything is customized, even the tone of voice and content development rules. This is done without losing the influencer’s authentic style, which is what their audience is used to. Influencer relationships are guaranteed to blend in smoothly with the brand's ethos thanks to this custom strategy, which also maximizes the impact of reaching targeted marketing goals and connecting with the audience.

On your platform staying updated with changes in social media algorithms and regulations, ensuring effective influencer marketing strategies

Our platform remains at the forefront of social media dynamics through continuous monitoring and adaptation. We employ dedicated teams for real-time tracking of algorithm changes across platforms. Regular industry updates, participation in conferences, and collaboration with platform specialists keep us informed. Compliance officers stay vigilant about evolving regulations, ensuring campaigns adhere to legal standards. This proactive approach allows us to swiftly adjust strategies, optimizing influencer content for algorithmic shifts and maintaining compliance with changing regulations. Our teams are regularly coached and given training sessions to stay up to date with the latest developments in technology and on social media platforms.

By keeping our teams agile and well-informed, we ensure our influencer marketing strategies consistently align with the latest social media trends and guidelines.

On innovations you foresee in the influencer marketing landscape that DRIM Global India is prepared to capitalize on

The influencer marketing industry in India has witnessed tremendous growth in recent years. With the widespread adoption of social media platforms and the increasing influence of digital media, brands have recognized the power of influencer marketing in reaching their target audiences effectively.

One of the key trends we foresee - brands will seek a community of micro influencers to empower brand advocacy.  While macro-influencers with large followings have traditionally been sought after by brands, there is a shift towards micro-influencers who have smaller but more engaged and niche audiences. Also, being able to reach out to regional audiences is key.

Building a connection and long-term collaboration with micro-influencers have the ability to establish a personal connection with their followers, resulting in higher levels of trust and engagement. DRIM relies on its own network of micro influencers who have time and again proven themselves to bring results for brands across varied segments like food tech, financial services, home interiors and even pharmaceuticals.

DRIM’s emphasis on ROI rather than just vanity metrics aligns with this trend. We believe that compelling and authentic content and measurable results is crucial for impactful influencer marketing campaigns that justifies the brand’s investment into influencer marketing.

Furthermore, as the influencer marketing industry matures, we expect to see an increasing focus on data-driven strategies and performance measurement. Brands are becoming more deliberate in their approach to influencer marketing now have budgets earmarked specifically towards influencer marketing campaigns.

Brands are demanding measurable results and return on investment. DRIM’s forte is delivering results on the Cost Per Action basis, by which brands pay only for the results we deliver. We make influencers a reliable performance marketing channel for brands.

Practical algorithms play a significant role in delivering monthly results and assisting growth marketing efforts for big brands, helping them optimize their influencer marketing initiatives based on data insights.