Mumbai: ZEE5, India introduced ‘ZEE5 World Hits’ bringing a slew of successful and premium international titles dubbed in Indian languages at zero cost.

Launched in October 2022, so far, the platform has brought over 40 international movies, including some exclusives. The campaign has already witnessed an overwhelming response from the audiences, especially for titles like Rising Shaolinand The Python (exclusively available on ZEE5); Mulan and War of Thunder (war dramas), to name a few.

As part of the initiative, the platform will continue to add six to ten new titles each month, apart from a bumper release of 18 titles on 2nd December. In line with the brand’s vision to democratise access to quality content, ZEE5 aims to empower audiences to binge on new hits from its content library in their own language.

ZEE5 World Hits features global hits like Rising Shaolin, The Python, Marshal Mu Guiying, Uncaged, Dragon, and more; several of them are exclusively available for the audiences on the platform. Additionally, a number of intriguing war and costume drama portrayals, like Mulan, War of Thunder, and The Golden Horde, are also part of the library.

Audiences will also be able to enjoy movies like Partition, which features iconic Indian stars Irrfan Khan and Vinay Pathak.

Talking about the campaign, ZEE5 head of AVoD marketing Abhirup Datta said, "We designed the campaign, ZEE5 World Hits, to empower our audiences with choice and improve accessibility and availability of premium content in multiple languages. Our aim with this campaign is to bring exciting stories from across the globe to Indian viewers in their preferred languages, in a bid towards democratising quality content. While most of these titles are now available in Hindi, we have been adding Tamil, Telugu dubbed versions, as well as some movies in original languages in the coming months. With this, we expand our AVoD offerings and hope that our existing viewers enjoy the World Hits as well as attract new audiences to the platform."

"In line with our vision of entertainment inclusion, we recently announced the ZEE5 Manoranjan Festival 2022, where we made some of the most popular and premium titles across languages available at zero cost. During the seven-day festival, 35+ premium titles were available for the AVoD audiences from across genres, including thrillers, fiction, romance, etc.," he added.