MUMBAI: With smartphone gamers constantly on a rise in India, brands are turning to gamification for boosting adoption and user-engagement. Partnering with fun and popular mobile games allow brands to enjoy riveted attention of highly engaged users. By the same token, Zakir Khan has joined hands with Jetpack Joyride by Mech Mocha.

Zakir Khan’s first show will debut today on Prime Video, in tandem with Jetpack Joyride India, a mobile game by Mech Mocha, starring Zakir Khan. Zakir Khan’s character Ronnie Bhaiya will be a playable character, with players getting a chance to complete various challenges. Lucky winners of these challenges will be greeted by Zakir himself over video call and will receive autographed T-shirts.

Having shot to fame with his relatable persona of “Sakht Launda”, Zakir Khan has more than 2 Mn followers on YouTube. Recently launched Jetpack Joyride shot to fame with its one of a kind partnership with popular Youtuber such as Zakir Khan, Tanmay Bhat & Biswa Kalyan Rath. In less than a month, it has clocked up more than 1.5 Mn downloads.

Mech Mocha, developers of Jetpack Joyride have previously partnered with “Fukrey Returns” movie. Arpita Kapoor from Mech Mocha, developers of Jetpack Joyride added, “Brands have realised the potential of top-notch mobile games in offering highly engaged users in a controlled environment. Celebrity brand is no different and a growing number of brands are accessing this medium to expand their presence, across the board.”