MUMBAI: World’s largest OTT player for south-Indian content, YuppTV, has announced its partnership with one of the leading Indian production houses, Yash Raj Films (YRF).

As part of the association, YuppTV will now host popular Hindi movies produced by Yash Raj Films on its movie-on-demand service, YuppFlix. These titles include the latest and popular offerings by Yash Raj Films, such as Sultan, Fan, Befikre, Dhoom:3, among others, that will be available in TVOD model within India and in SVoD/TVoD models outside India.

Uday Reddy, Founder & CEO of YuppTV, said, “We are glad to offer our users a stimulating assortment of latest movies made under their banner. At YuppTV, we are driven with the vision to extend the most captivating entertainment solutions to our expat community of users and view this association as another step in the same direction. I am affirmative that our global audiences will enjoy the latest offering at YuppTV and we will continue to bring more awaited movies on YuppFlix.”

Commenting on the association, Anand Gurnani, Vice President - Digital, Yash Raj Films, said, “We are glad to expand the digital reach of YRF’s bouquet of movies across global markets. We are affirmative that users across different countries will be happy to watch and enjoy their favourite YRF titles online on YuppFlix.”

YuppTV users across the globe can now enjoy the latest collection of movies through its movie-on-demand service, YuppFlix. In addition to the fascinating bouquet of movies from Yash Raj Films, YuppTV is further committed to updating its movie catalogue on a weekly basis. With such an envious collection of popular movies, global users can easily access these movies on all YuppTV platforms, including the website and Android and iOS apps and via internet-enabled devices.