Mumbai: Dish TV India’s OTT platform Watcho has partnered with Asia’s noted content festival India Film Project (IFP) for its 11th season to encourage emerging artists and content creators to showcase their work.

Watcho will exclusively host three of IFP’s prominent challenges including ‘50 Hour Filmmaking Challenge,' ‘50 Hour Music Challenge,' and ‘7 Day Storytelling Challenge.' Participants can submit their original content on Watcho’s creator platform Watcho Swag, and subsequently view their entries on the app, said the statement.

Apart from other prizes, Watcho-IFP winners will get an opportunity to showcase their content on TV. Winners will be announced during the four-day virtual festival starting from 22 October, it added.

“At Watcho, we aim to bring fresh, short-form and on-the-go snackable video content for our viewers across genres. We are providing a platform for emerging content creators to exhibit their talent and reach a large audience with Watcho Swag,"said Dish TV India’s corporate head of marketing DishTV and Watcho Sukhpreet Singh. "Our partnership with IFP will provide them with significant exposure to a broader audience while allowing viewers to access the repository of creative and unique user-generated content.”