Mumbai: Warner Bros. Discovery has put the launch of HBO Max in India on hold. According to a major business publication, the company is considering cost-cutting measures around the world and is working on integrating discovery+ and HBO Max in existing markets.

The company announced plans to launch a combined streaming service with discovery+ and HBO Max.

In an official statement from Warner Bros. Discovery Company, the company said, "The intent is to launch a combined streaming service, including in key Asia-Pacific territories in 2024."

It further added, "The existing licensing agreement with Disney+ Hotstar includes a selection of HBO Originals and other content from Warner Bros. Discovery."

Also read: HBO Max and Discovery+ to merge into single streaming platform by 2023

The company also confirmed the news of HBO Max India head of content Saugata Mukherjee’s departure. The statement said, "Saugata Mukherjee decided to leave the company. He is an incredibly talented leader, and we wish him the very best in his future endeavours."

The company further informed Indiantelevision.com that Arjun Nohwar has been appointed as general manager, Warner Bros. Discovery for South Asia and Jason Monteiro is heading streaming for the APAC region, in addition to leading integrated marketing for the India, South East Asia, and Korea markets.

Earlier, Warner Bros. Discovery had planned to launch American subscription video-on-demand (SVOD) service HBO Max in India, and Saugata Mukherjee was appointed as head of content for HBO Max India. After news of Saugata quitting, speculation was made that Warner Bros. Discovery had delayed HBO Max's launch in India. Mukherjee is expected to go back to SonyLIV.