Mumbai: The desi dating app, QuackQuack, celebrates its massive growth upon reaching 25 million users making its position firmer in the virtual dating market. Debuted in early 2010, QuackQuack saw a gradual and steady rise for the first ten years of its launch, followed by a massive boom in numbers, clocking over 20M app downloads. The homegrown dating app is currently adding more than 1,50,000 users a month, among which 26 per cent are from tier one and 74 per cent from tier two Indian cities; 20 of user growth is seen from the South, whereas 78 per cent of the new additions came from the Northern cities.
The Indian dating app maintains a zero-tolerance policy toward fake profiles and launched a feature wherein users can keep track of banned profiles in real time.
QuackQuack's statistics show its growing popularity in cities like Surat, Lucknow, Jaipur, Bhopal, Patna, Indore, and Nagpur, besides the prime metropolitan cities. The app's founder and CEO, Ravi Mittal, commented, "It delights us to see so many people place their trust in QuackQuack. In the last year itself, we recorded around 31.4 lakh matches on our app. There's nothing more rewarding than seeing the steady growth of our community. We have always wanted to secure our footing in Tier two Indian cities along with Tier one; in the last nine months, QuackQuack has gained more than 72 per cent of new users from smaller towns and cities".
Tier one Vs. Tier two
The app explains how Tier one and Tier two users have their own unique way of dating. Tier one users have no specific preference when it comes to location; they usually connect with Tier one and two women equally. Whereas Tiertwo men, especially the ones who have moved to metropolitan cities, are seen matching specifically with Tier two women based on shared nostalgia for the suburbs.
Women in the lead
QuackQuack shared how it has seen a massive rise in the number of women from the eastern cities of India, more than a 50 per cent increase in the last few months. The app has also witnessed a swell in female users from Tier two cities compared to Tier one cities. Moreover, speaking about the latest dating trends, QuackQuack disclosed how Tier two female users are dating for more reasons than love. Urbanising is the up-and-coming trend in the virtual dating world- female daters from smaller cities and towns are choosing to date and marry men from metropolitan cities and migrate for additional advantages such as better career opportunities and an upgraded lifestyle. 23 per cent of women found it opportunistic, while 41 per cent of women and 36 per cent of men believed it to be harmless.
Are you a Jugaadu?
Among other new trends unfolding in India's homegrown dating app, Jugaad seems to be the most interesting and productive one. As the name suggests, it's an innovative problem-solving approach wherein users relocating to new cities use the app to make the transition more seamless. According to QuackQuack's observations, 36 per cent of men and nine per cent of women matched with people from the new city through the app to learn more about the local culture, find out the best restaurants around town, local hangout spots, traffic scenes, the easiest way to commute within the city and more.
GenZ, GenX, Millennials and more.
Almost 27 per cent of the new addition to the QuackQuack community is GenZ. Millennials, GenX, and more made up the other 73 per cent. The app says there are some stark differences between GenZ and Millennials daters. While GenZ rejects the concept of soulmates, the Millennials romanticize the idea and are almost enamoured by it. The daters between 18 to 22 are more open to experimenting with their relationship preferences, choosing open relationship, casual, serious, and more; users between 22 to 28 are seen picking both casual and long-term relationships, depending on their match, but the people above 28 generally prefer long-term exclusive relationships and dating that can lead to marriage. There has also been a positive increase in Gen X and Boomers, with more divorcees and single parents taking a second shot at love.
The app has deftly targeted Tier two cities with vernacular ads and brand campaigns, and its popularity has since soared in smaller Indian cities and towns along with the metros in the past few years. With over 25 Million users under its belt, QuackQuack is looking at a promising future.
