Mumbai: India-based media technology company U-TO Solutions and the Barcelona-based company, which works in the areas of video business intelligence and predictive analytics for streaming services, NPaw, have signed a strategic partnership agreement to offer NPaw solutions to the Indian market.

U-TO is now a partner for NPaw offerings in India, and it will lead initiatives to generate market awareness and localise services to custom fit regional market dynamics.

In today’s hyper-competitive video streaming space, industry players need to gather as many end-user insights as possible to optimise their content strategy and boost their user experience. The NPaw suite of apps unifies all consumption and perceived quality of experience data into a single analytics platform from which all departments — from marketing to technical teams — can collaborate and make data-based business decisions.

With market experience and an understanding of the media industry, U-TO delivers quality and efficiency with its product portfolio, which includes RightsU (a content rights management system) and BroadView Software (a broadcast management system).

"This strategic partnership brings a whole new dimension to our product offerings in the region. The NPaw suite helps us bridge the gap between video, application, and user insights. It is a phenomenal addition to our analytics capability, solving the problem of crunching huge data sets to draw consumption insights across the board," said U-TO Solutions founder and chief information officer Sumit Suri.

NPaw chief sales officer Ruben Senor-Megias added, "Reliable, holistic, and actionable analytics insights are our core offering to the streaming industry at large. We are thrilled to be partnering with the team at U-TO, who bring great media expertise and a strong local presence in the Indian region. Together, we look forward to helping local platform providers turn raw end-user data into meaningful insights with which to boost their business and viewing experience."