Mumbai: Following the success of 'BakLol' and recognising the audiences’ burgeoning need for light-hearted content, a Hindi general entertainment platform, The Q has further strengthened its content slate.

In addition to the recently launched ‘Dum Laga ke Hasna’, the platform on Wednesday announced its content line-up which includes three exclusive to television comedy series: ‘Yo Yo Yogesh’ (5 August), ‘Chu Chu Ke Funs’ (14 August) and ‘Ridhu Pidhu’ (4 September). With these new releases, the platform aims to take the laughter quotient a notch higher with funny and relatable content.

“At The Q, our belief that youth entertainment can also be family-inclusive and fun for all is further strengthened with the increasing viewership we are witnessing," said the programming head, Tanya Shukla. "The success we have seen with BakLol and Dum Laga ke Hasna was unexpected. Acting on this and understanding our viewers' need for lighter relatable content we are adding three fresh series. These light-hearted stories with their young protagonists will surely win our viewers' hearts in India. Our commitment to infuse the Indian homes with exciting content that is fresh and a little different will continue.”

With a growing library of over 850 programs, The Q has reached an audience of over 712 million via 100 million television homes with partners including DD Free Dish, TATA Sky, DISH TV, Siti Networks, and 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho as well as 232 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus, the entertainment platform said in a statement.