MUMBAI: Pay-TV platform Tennis Channel has launched a subscription-based streaming video service in Germany, Switzerland, and Austria, where tennis has mass followers.

The OTT service, launched on 28 April, offers on-demand and live content. It will be rolled in other markets later. The 24-hour OTT platform has been made available at www.tennischannel.com. It is also available in Android and iOs mobile devices, FireTV, tablets, and some smart TVs for a monthly fee of $2.70.

The OTT platform has been launched prior to the Tennis Point Exhibition Series, a four-day men’s tennis competition between 1 and 4 May. The matches will be shown live and on-demand on Tennis Channel International.

The series, the first live tennis event after the Covid2019 lockdown, will see 32 closed-doors matches in four days.

Apart from archived content, the bouquet of programming includes tennis Channel series, features, documentaries, highlights and select matches on-demand.  

“We’re especially excited to launch this groundbreaking service in Germany, Austria and Switzerland, where tennis has a storied past, strong levels of participation and fan interest, and is positioned for growth,” said Andy Reif, SVP, international, Tennis Channel.  

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