MUMBAI: Sony Pictures Networks India (SPNI) has roped in Pravin Shivarkar as associate vice president marketing for its digital business. The media professional with 13 years of experience took charge of his new role earlier this week.

Shivarkar will report directly to SPN digital business head Uday Sodhi. Prior to his current position, he was working with Tata CLiQ as the senior manager for digital marketing. He has worked with renowned brands including Times Internet Limited, MakeMyTrip.com, Yatra Online Pvt Ltd.

The newly appointed executive of SPNI has formal education in cyber laws, IPR, information security, e-commerce from National Law School of India University, Bangalore.

Last month, Abhishek Joshi resigned from the position of head of marketing, subscription, content and licensing of digital business at SPNI. Back in 2015, Joshi joined SPN as VP & head - marketing & analytics, digital business. He has been a core member of digital business leadership team and also looked after global monetisation and syndication of SPN’s content across digital platforms in addition to heading marketing for SonyLIV.