MUMBAI: ShemarooMe, the OTT platform from Shemaroo Entertainment, today announced its partnership with the popular payment gateway Amazon Pay. With this association, customers can avail cash back of up to 40 per cent on Amazon Pay while subscribing for content on ShemarooMe. The partnership further eases user experience as consumers of both Android and iOS devices can access ShemarooMe’s extensive content catalogue.

The collaboration will see consumers accessing ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content that includes Bollywood premiere, Bollywood classic, kids, devotional, comedy and regional content. To access the premium content on the platform and avail these benefits, consumers need to select Amazon Pay as their digital wallet partner on ShemarooMe’s payment page. This association also comes at a time when the entire OTT universe is witnessing a surge in their subscriber base and viewership, hence partnering with a widely accepted and trusted payment gateway makes the entire viewing experience seamless and adds a treat for consumers through the exciting cashback offers.

Shemaroo Entertainment Limited digital COO Zubin Dubash said: “We are excited to expand our payment options on ShemarooMe with Amazon Pay. Backed by all the attractive cashback offers from Amazon, we are sure our customers are going to be even more delighted.”

“Even during these unprecedented times, we are committed to delivering the best experience for our customers.  The partnership with ShemarooMe will enable customers to pay for their subscription seamlessly and enjoy world-class entertainment with a click of a button. We constantly strive to increase affordability and complete digital payments securely,” said Manesh Mahatme, director – experience and merchant acceptance, Amazon Pay India.