MUMBAI: After receiving a great response across India for its OTT platform ShemarooMe, which was launched recently, Shemaroo Entertainment Limited, India’s leading content powerhouse, has announced the launch of its Marathi category. The Marathi category will host content ranging from plays, movies to original web-series. ShemarooMe app currently hosts video content across Bollywood, Gujarati, Devotion, Punjabi and Kids category for the Indian audience across all age groups. This will be the 6th content offering by ShemarooMe for its consumers. To the consumers delight, the Marathi category will be exclusively available on Vodafone PLAY and Idea Movies & TV App for a period of 30 days.

The OTT app ShemarooMe has a wide array of content for diverse set of audience and the newest Marathi category will be a feather to its cap. The Marathi category will see a wide selection of Marathi films, theatre plays, original web-series and many more. Marathi movies like Lagna Mubarak, Bhay along with some award-winning movies like Shubham Karoti Kalyanam, Baboo and Baaja will be a part of the newly launched Marathi category. For kids’ entertainment, ShemarooMe has some famous Marathi Animated movies like Bal Ganesh, Hanuman Returns, Ghatotkacha and many more.

Commenting on the latest addition of Marathi category to ShemarooMe app, Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “The Marathi audience base is huge in India and we have selected the right content which can keep the audience of all age groups entertained. The Marathi category will only give a boost to our current content offerings which we offer for the audience pan India. Along with the Marathi category we are also launching our first Marathi original web-series which has a stellar star cast.” 

Talking about the partnership, Avneesh Khosla, Operations Director - Marketing, Vodafone Idea Limited said, “We are excited to partner with Shemaroo Entertainment to provide our customers access to the best quality Marathi content on the Vodafone Play and Idea Movies. We strongly believe that regional content is key towards driving a stronger connect with our consumers. We have been working towards strengthening our content offering and this partnership is a step further towards enriching our content portfolio.”

As a differentiated content offering, ShemarooMe is launching a new original Marathi web-series titled ‘Manaatlya Manaat’ under the Marathi category, featuring famous Marathi celebrities Sonalee Kulkarni & Siddharth Chandekar.