MUMBAI: Shemaroo Entertainment Limited has launched a Hindu devotional app ‘HariOm’ with a variety of features. The HariOm app is a much-needed digital alternative to connect people with their faith and engage with their community.

Apart from access to well curated devotional music and video content, the app enables consumers to book a host of religious services. Whether it is a Ganesha pooja before the commencement of something new, Satyanarayan pooja for familial harmony or a Mahamrityunjaya Jaap, all require elaborate preparations.

Another unique offering is that it facilitates delivery of prasad at your doorstep from temples across the length and breadth of the country. Additionally, consumers can view live telecast of aartis through the day from the most revered shrines like Mahalakshmi temple in Mumbai and Karnimata in Bikaner, get access to the discourse from top spiritual gurus like Sadhguru Jaggi Vasudev, Shree Shree Ravi Shankar, Brahma Kumari, etc.

Commenting on the launch, Shemaroo Entertainment Limited director Hiren Gada shared, ”Our endeavour from the past two years has been to create services and properties that reflect the passion of the emergent digital audience. HariOm as the name signifies is an app catering to the Hindu faith which promises to give an authentic devotional experience almost close to what one would experience at a temple, in the confines of your house or on the go. We at Shemaroo also own one of the largest library of devotional and spiritual content and would hence power the audio and video content on the app. However, its most compelling feature is the delivery of prasad from the most popular shrines to people’s doorsteps. This all inclusive app will not just help consumers discover religious and spiritual content of their choice but also offer a whole host of services in perfect synchrony to their needs.”

Devotional content is one of the most popular categories of content in India and Shemaroo Entertainment is one of the biggest aggregators and distributors of it. With its rich and diverse devotional catalogue, Shemaroo is present on YouTube, key DTH channels and OTT players.