Mumbai: Italy's leading comics publisher Sergio Bonelli Editore’s (SBE) Bonelli Entertainment has announced its partnership with animation company Powerkids Entertainment. This association aims to jointly unlock the expandable SBE comics universe for a wide range of kids animated adaptations.

The partnership kicked off with one of SBE’s best-selling comics "Dragonero," created by Luca Enoch and Stefano Vietti. SBE, Powerkids, Rai Spa through Rai Ragazzi and Nexus TV are currently co-producing the first season of the "Dragonero" series.

Powerkids will be responsible for its global distribution, licensing, and merchandising. Commenting on this new development,  Sergio Bonelli Editore Spa head of property business development and Bonelli Entertainment executive producer Vincenzo Sarno said, “We are very proud of our vast slate of comic books that have entertained generations and are distributed across the globe. Now, we want to bring our legends to life through animation to entertain both existing and a new generation of viewers.”

Sarno further said that the publishing house wants to broadly share the universe of SBE. He hinted that "Dragonero" is just the beginning and there is so much more to come in this fantasy universe.

He also thanked Rai who is a co-producer and Italian broadcaster and Powerkids for this legendary project. “We are very excited to partner with Powerkids, to develop and bring these characters, comic books and stories to life. We are confident that our partnership will be an incredible success given the experience and long track record of Powerkids’ management team,” he added.

Powerkids CEO Manoj Mishra also expressed his joy on the creative alliance. “We are thrilled to initiate this partnership with Bonelli Entertainment. We are humbled and excited that they have trusted us to bring these amazing stories, and iconic characters to life through animation. These amazing adventures combined with our years of experience in co-production, and global distribution will bring pleasure to audiences around the world. We have very exciting plans for our partnership and it has been a real pleasure working with the dynamic and dedicated team of Bonelli Entertainment,” he said.