Mumbai: Saregama has announced the addition of iconic artist Daler Mehndi to its roster. This collaboration aims to enhance his live performance business across platforms, including colleges, festivals, and corporate events. Known as the 'Messiah of Masti' and the Father of Indian Pop Bhangra music, Daler Mehndi's influence as a live performer aligns well with Saregama's mission.
Daler Mehndi has spent decades shaping the live music scene, captivating audiences with his stage presence and performances. His shows have set industry benchmarks. Partnering with Saregama, recognised for its artist management and live events, promises to elevate Daler Mehndi's performances, offering fans an enhanced experience. Saregama’s recent successes, including concerts with Divine, the ‘Yeh Shaam Mastani’ show featuring Zeenat Aman, and the upcoming 13-city ‘Dil-Luminati India tour’ with Diljit Dosanjh, showcase the label’s expertise in producing large-scale events.
Mehndi said, “I am thrilled to be joining hands with Saregama. Their reputation in artist management and live events is unmatched, and I’m excited to embark on this new journey with them. Together, we will bring more energy, more music, and more unforgettable performances to audiences around the world.”
Amidst other releases by the artist, Daler Mehndi’s refreshed version of his iconic party anthem ‘Na Na Na Na Na Re,’ the song, which originally united generations on the dance floor, has been given a modern twist and is already being embraced by fans, globally across age groups. With over seven million streams in a week of release, this remix has reaffirmed its place as a timeless hit.
“We are proud to welcome Daler Mehndi to our roster,” said Saregama’s SVP, films and events - Siddharth Anand Kumar. “Daler Mehndi is more than just an artist—he is an emotion. His energy, his music, and his presence have always had a special connection with fans. At Saregama, we have the expertise in both artist management and live event production to support him and take his performances to even greater heights. Together, we will continue to push boundaries and reach new milestones.”
Beyond his musical endeavors with hits like ’Jaragandi’, Daler Mehndi has also been expanding his artistic footprint. Marking 30 successful years in the music industry, the legendary Daler Mehndi is expected to innovate and provide a new sound - Rabab. Fans can expect more on this from the artist in the coming months.
With this powerful partnership, Daler Mehndi and Saregama are set to redefine the landscape of live performances and continue their legacy of delivering unforgettable music and entertainment.
