Mumbai: SafeHouse Tech, an Indo-Israeli cybersecurity company has recently announced a comprehensive rebranding initiative for its users in India. As part of the effort, the company is consolidating its product names under a single umbrella and changing its name to Bodyguard by Safehouse. The company will also be refreshing their logo, website design, mobile app, browser extension and other elements to create a coherent and compelling brand that reflects its values, and its mission to make online safety easy and accessible to every individual. With this, Bodyguard by Safehouse is introducing Aster, a new mascot who is the user’s companion for being safe online, protecting their privacy and identity, and securing their digital devices.

The company’s rebranding is part of its mission to provide a user-friendly and accessible platform for individuals to monitor, control, and safeguard their online identity. The company’s four-pillar approach, Show, Cover, Protect, and Enhance, covers all critical aspects of one's digital life. Show raises awareness of digital risks, Cover offers cyber insurance and concierge services, Protect detects and blocks threats in real-time, and Enhance provides a superior user experience through an intuitive interface. These changes align with Bodyguard by Safehouse's commitment to empowering users to take control of their identity and privacy in an increasingly digital world.

“Our new brand name, Bodyguard by Safehouse, better represents our personality and values," said Safehouse CBO & co-founder Aditya Narang. “As we continue to evolve and grow as a company, we want our brand to embody our commitment to making identity protection and cybersecurity accessible and effortless for all. Our new mascot, Aster, represents our focus on privacy and security. Aster creates - and is connected to - The Force, which envelops the user and/or the user's device, keeping them protected.”

He further added, "We strive for a world where people can live connected lives and are confident that their data is private and identity secure. Safety from digital harm should be easy and intuitive for everyone."