MUMBAI: RVCJ Digital Media and Salt Media have announced the launch of their joint venture Salt Media Entertainment Pvt. Ltd. This new-age content studio aims to offer end-to-end media solutions, spanning IP creation, branded content, fiction series, web shows, and full-scale film production.

Blending RVCJ’s massive digital reach with Salt Media’s production finesse, the new entity positions itself as a creative powerhouse built for today’s multi-platform content consumption. The alliance promises to reimagine storytelling from viral digital hits to cinematic originals.

"This venture is about merging bold ideas with flawless execution," said Salt Media partner & director Farhan Zamma. "We’re building an ecosystem that bridges the gap between brand campaigns and blockbuster content."

RVCJ founder & CEO Shahid Javed added, “We’ve cracked the code on digital engagement now it’s time to scale that energy into long-form storytelling. This partnership lets us do that at full throttle.”

The venture kicks off with its first project, First Copy, a high-octane web series starring Munawar Faruqi, Gulshan Grover, Krystle D’Souza, and others. Slated to release on Amazon MX Player in June, the show promises a gripping debut. Two more web series are already underway for top OTT platforms.

With a bold slate and big ambitions, Salt Media Entertainment Pvt. Ltd. is ready to become the creative engine behind India’s next wave of unforgettable content.