New Delhi: Short video platform Rizzle has entered into a partnership with Business Charcha and Himachal Women’s League as part of its ongoing efforts to recognise and empower women across various walks of life.
The platform, co-founded by Vidya Narayanan, said that it will be Business Charcha’s media and digital partner. Through this association, the app is looking to empower creators and entrepreneurs by giving them state-of-the-art storytelling tools as well as an extremely positive audience community.
Business Charcha founder and CEO Sheetal Bhandari said, “We are extremely happy to announce Rizzle as our media and digital partner. We are excited to collaborate with India's leading short videos platform and empower aspiring entrepreneurs across the country to help realize their ambitions.”
Rizzle had recently partnered with Himachal Women’s League as it's digital partner. The platform prides itself on encouraging women to step up their game by being vocal and helping them in building their identity.
A spokesperson from the Himachal Pradesh Football Association said, “HWL is thrilled to announce Rizzle as our official digital partner. We are proud to associate with a platform that empowers women across the globe. We look forward to promoting female sportsmanship through Rizzle.”
The association between Rizzle and Business Charcha as well as Himachal Women’s League comes amidst International Women’s Day celebrations.
“Rizzle has always been proud about being a platform that empowers and enables women to have a voice. We’re hoping for powerful synergies to result from our partnerships with Business Charcha and Himachal Women’s League," said Rizzle CEO and co-founder Vidya Narayanan.
The short video apps' prime focus is currently on its signature vertical mini-series. It is also branding itself as one of the safest online platforms for women creators due to its no comments and video response features, thus eliminating malicious trolling that is prominent on so many social platforms. The app is also hosting a month-long contest #ShadesofWomen to celebrate womanhood.
