Mumbai: US tech giant Adobe has named Prativa Mohapatra as vice president and managing director for Adobe India. In this role, Mohapatra will lead Adobe’s India business across Adobe Experience Cloud, Adobe Creative Cloud and Adobe Document Cloud. She will report to Adobe’s president for the Asia Pacific, Simon Tate.

Adobe said its strategy for unleashing creativity, accelerating document productivity, and powering digital businesses gives brands a competitive advantage, enabling them to engage customers across every digital touchpoint. With a track record built on innovation, category leadership, and rapidly expanding market opportunity, the firm said Adobe India is poised for continued growth.

Mohapatra commands over 25 years in the technology industry. She joins Adobe from tech firm IBM, where she served as vice president of digital sales for APAC. Prior to that, she led sales for IBM India and South Asia where she was responsible for driving revenue for the company’s portfolio of solutions and services. 

Through her various strategic roles at IBM since joining the company in 2002, Mohapatra has a wide range of experience. This includes leading business transformations, scaling teams to meet hyper-growth and evangelising artificial intelligence technology with customers. She started her career at the professional services firm PwC India.
“Digital has become mission-critical for businesses and Adobe’s market-leading technologies are seeing strong momentum,” said Simon Tate. “Prativa’s passion for technology, and ability to build stellar teams, will take our India business to the next level of growth.”

“Adobe is uniquely positioned as an enabler for everyone- students, creative artists, small businesses, government agencies and the largest brands- to design and deliver exceptional digital experiences,” said Mohapatra. “I am thrilled to join the world-class team at Adobe India and propel our business vision in the country.”