Mumbai: Ormax Media, a media analytics company, has announced the launch of its annual all-access plan called ‘Super Subscription.’ The plan will allow Ormax Media’s business partners full access to all industry reports, data and trends. As ‘Super Subscribers,’ it will also allow them to test their scripts, shows, films and trailers at special discounted rates. Super Subscription has been launched for theatrical and streaming (OTT) categories.
The plan is available in two variants in the theatrical category: Hindi and pan-India. The Hindi plan is designed for studios and producers focusing only on the Hindi film industry, while the pan-India plan is for companies that have a multilingual presence in the theatrical business. The pan-India plan offers reports and data in ten language categories in India, namely Hindi, Hollywood, Tamil, Telugu, Kannada, Malayalam, Marathi, Punjabi, Bengali and Gujarati. In both the theatrical plans, subscribers will have access to a wide assortment of industry reports, in the areas of box office tracking & forecasting, industry sizing & profiling, marketing and consumer behaviour analytics, music & star popularity, and franchise analytics, among others.
In the streaming (OTT) category, the plan focuses on Hindi & English content, but also includes modules on Tamil and Telugu. Industry sizing & profiling reports, viewership estimates, box office analytics to aid movie acquisition for OTT, content tracking, brand tracking and franchise analytics are some of the areas in the Super Subscription plan for OTT platforms.
In all three plans, subscribers will also be able to avail themselves of Ormax Media’s content testing service, such as script, film, series, trailer or music testing, at discounted rates.
Speaking about Super Subscription, Ormax Media partner Keerat Grewal said, "Over more than 14 years now, we have focused on identifying common industry needs and creating products and tools to serve these needs. Having built sizeable industry data over more than a decade, we now feel ready to move from offering our services only a la carte, to packaging them as all access plans, whereby subscribers can benefit from the wide array of data, reports and tools we have at significantly lower prices."
