MUMBAI: Bengaluru-based OnMobile has led a $13 million (Rs 98.7 crore) funding round in short video platform Chingari. The company believes that this investment will allow Chingari to accelerate its growth from 56 million users to over 100 million users. 

Following this investment, OnMobile will soon integrate and distribute Onmo, the company's direct-to-customer gaming platform on the Chingari app. In a recent statement, the company also revealed its plans to collaborate on other product integrations in the future. 

"The Chingari team has built a terrific product with great user retention and growth. Onmo gaming’s short format challenges and Chingari's short-form videos complement each other well," said OnMobile CEO Krish Seshadri. 

Investors who participated in this round include Republic Labs US, Astarc Ventures,  White Star Capital, India Tv (Rajat Sharma), JPIN Venture Catalysts Ltd, ProfitBoard Ventures, Raghunandan G of Zolve (Co-Founder,Taxi4sure) and some large family office funds from the UK. 

Chingari co-founder and CEO Sumit Gosh asserted that Chingari will soon become a content super media app for a billion Indians. 

"We couldn't have hoped for a better partner than OnMobile and Krish to help Chingari embody its vision and become a content super media app for Bharat, and help engage the billion Indians. With our visions aligned, this partnership promises to be a winning collaboration," added Gosh. 

Last year, Chingari had raised $1.4 million from a series of Angels, including Jasminder Gulati,  FJ Labs (Fabrice Grinda), Angelist, Utsav Somani’s iSeed, Village Global, and Blume Founders Fund. 

OnMobile executive chairman François-Charles Sirois remarked, ''We are very excited about this investment and partnership bringing millions of users to the new ONMO gaming service while providing immediate business value and increased user reach for both companies.''