MUMBAI: nexGTv, India's largest subscription-led video entertainment app, has acquired the worldwide digital rights to MBC TV, an Odia General Entertainment Channel. The move is a part of nexGTv's long-term strategic partnership with SelectNext Digital, and underlines its commitment to curate and deliver the best regional entertainment content to its users across the globe.

SelectNext Digital Media is an emerging digital content aggregation and syndication company. It started operations in 2016 and, within a short span of time, has acquired exclusive rights for more than 17k audio songs and 5k videos across various genres. SelectNext Digital has a huge content repository of Indian as well as International content which targets young audiences.

Speaking on the announcement, nexGTv, COO Abhesh Verma said, “nexGTv, today, has firmly established its position as one of the leading players in the Indian OTT video/mobile TV industry. This leadership position has been achieved due to our focus on enabling the most relevant entertainment solutions for our users. We are delighted to add MBC TV to our platform, and are confident that Odia-speaking users around the world will appreciate the greater selection diversity available to them as a result of the addition.”

MBC TV will be made available as a part of the paid packages on nexGTv, and can be viewed seamlessly on its web and mobile platforms. The content can either be accessed through www.nexgtv.com, or through the nexGTv mobile app which is available on both Android and iOS platforms.