MUMBAI: After launching its kids special content on nexGTv Kids, the over-the-top platform is now focusing on strengthening its comedy content. For which, it has partnered with One Network Entertainment to launch 'Comedy One'. Claiming it as the first of its kind comedy only app catering premium original comedy content ranging between stand up, gags, and spoof, nexGTv aims to hog maximum eyeballs by targeting the comedy space.
Speaking on this developement, a nexGTv executive said, “Comedy is a genre that has evolved expansively over the past couple of years with the entry of a lot of young, talented and enthusiastic creative individuals. The viewing preference of the audience, too, has evolved with this change. No more satisfied with run-of-the-mill jokes, slapstick routines and clichéd comic situations, Indian viewers now want hard-hitting and impactful content that makes them laugh and reflect at the same time. Our partnership with ONE, a leader in comedy content production, is meant to cater to this segment of the audience by delivering the most relevant content at their fingertips. We are confident that the this app will find great traction on the back of its differentiated content and will become the digital destination of choice for meeting their daily dose of humour.”
ONE executive director and co founder Suresh Menon too added, “This partnership is the next level in our journey of building destinations and creating IP in the online comedy video space. We are very excited about this tie up with the leaders in online video technology, distribution and monetization, and believe that the future where technology enables convenient content creation, access and consumption is finally here.”
The app would will showcase ‘Kaun Banega Roadpati’, ‘Aadmi Heera Hai’, ‘Pakao Paparazzi’, ‘Waiter Waiter’, ‘Doctor Doctor’ and ‘Interview with a Villain’ available as a part of its humour-based catalogue. However, it is too early to say if Comedy One would find its niche in the already vibrant online comedy space, beating the TVFs, AIBs and other independent content creators.
