New Delhi: Streaming giant Netflix on Tuesday announced the setting up of its first Music Creative and Production team in Mumbai.
Ramprasad Sundar, who will lead the team at Netflix for Music Creative and Production said, “I am excited to lead this new Music and Creative Production team in India. Bringing viewers closer to the stories we tell through the magical combination of sight and sound is very inspiring. I can’t wait to get started."
This is the first such facility in the Asia-Pacific region, where the team will partner with composers, producers, labels, publishers, and artist management teams to bring incredible music to its series and films from India for members across the world.
“Music is a powerful universal language. At Netflix, we believe that music is critical to building an emotional, intrinsic connection to a story no matter where that story comes from,” said the company in a statement. “As we grow in India, we are committed to making a universe of exciting and authentic stories from all corners of the country and in all languages, including Hindi, Tamil, Telugu, Malayalam, and more.”
The idea behind the launch is to provide exceptional production support to the creators in India and connect them with local music talent. The team will be engaged in creating an instantly recognisable sonic brand for titles, like the theme song to Sacred Games, and drive conversations around titles such as the Tamil blockbuster film Jagame Thandhiram, through soundtracks and music promotions.
The Music Creative and Production team will also partner with organisations across the country on bespoke programs and a range of initiatives, including workshops for training music supervisors and music editors. With the aim of developing the next generation of music supervisors and specialists, the team will work towards building a more inclusive talent pipeline of individuals from underrepresented groups, said the company.
In June, the streaming platform also announced Mumbai as the home to its first fully owned, live-action, full-service post-production facility globally. The facility which will become operational by 2022 will have 40 offline editing rooms designed as a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work.
