Mumbai: Netflix India has brought on board Srivats TS as vice president, marketing. He will lead the marketing team in India and report to Netflix vice president, APAC marketing, Barry Smyth.

Prior to Netflix, Srivats was associated with food delivery platform Swiggy as senior vice president, marketing and consumer experience. He holds strong experience in building brands and businesses across traditional and new-age consumer technology companies.

Commenting on the new appointment, Smyth said, “Srivats is an original thinker and an incredible marketer. As we bring more great stories from India, he will lead marketing to drive conversations and form deeper connections with consumers."
Srivats started his career with Nokia, where he worked for close to nine years in roles across brand marketing, consumer insights, and key account management. He then joined Swiggy in 2016 as head of marketing. Prior to that, Srivats led digital brand marketing at Quikr.

Speaking on his new role, Srivats said, “Netflix is home to incredible stories and characters that become a part of our lives and conversations. I am excited to be a part of this phenomenal team and find more creative ways to drive engagement with millions of Netflix fans in India."