Mumbai: Inception Media's creative director Nannditaa V Kothari has joined OTT and short video platform DigiflixTV as chief operating officer.

A vastly experienced professional in creative and business processes in commercial, television and feature film production, Kothari has previously worked with media companies like Big Magic, Viniyard Films, Shashi Sumeet Productions, Endemol among others. She has been instrumental in revamping the programming of the channels as per the audience demand.

At Inception Media, She produced shows like "Khaki," "The Reunions," "Crime Alert." She also produced shows for Big Magic, "Ullu," Gujarati film "The Reunion," to name a few.

"I have joined DigiFlix with a vision to provide wholesome entertainment - where the entire family can sit together and watch a show on an OTT platform. Our platform will have shows of all genres and with DigiFlix we want to give a fresh perspective to OTT content," stated Nannditaa Kothari. "So far a certain kind of content has taken precedent and we plan to change that and address the masses in doing so. A large chunk of the TV audience has been neglected or rather overlooked, those are the audience that we want to cater to," she added.