Mumbai: Short video app MX TakaTak has announced the launch of a new property titled ‘#BawarchiBrar’ with chef Ranveer Brar.
Starting 5 February with #DesiJugaad - viewers can stream interactive food content pieces that are quick & easy to make like Maggie Golgappa and an egg made on an iron, followed by #BachpanKaPyaar that will take you down memory lane of your favorite dishes as a child and #MainPakaunga where the chef himself will validate and bust some myths around certain dishes and ingredients, said the platform in a statement.
Every Saturday at 7 pm, viewers can tune in to chef Ranveer Brar’s profile on MX TakaTak and watch the videos.
MX TakaTak VP and head of content Parul Menghani said, “Categorised into three segments, #BawarchiBrar is an attempt to further expand our content buckets by bringing in food, which is an emotion to most people. We are certain that this IP will keep all food enthusiasts entertained and also appeal to viewers who are looking for unique and engaging food content on the platform.”
With almost two decades of rich experience in the food industry, Lucknow-born celebrity chef Ranveer Brar enjoys a huge fan base owing to his authenticity, relatable cooking tips and fun banter with his fans. “This is the first time that I am part of such an interesting short format video concept which makes this collaboration with MX TakaTak all the more special for me. At some point or other in our lives, we’ve all had to be jugaadu when it comes to food and I know, sometimes - I still am. While cooking may seem tedious and intimidating for some, I plan to make it fun through this platform by sharing some of my personal tips and tricks, revisiting our school/hostel days through the dishes I make and even cooking in a kitchen with limited resources,” said Brar.
