Mumbai: MX Player’s short video platform MX TakaTak has turned one and to mark the occasion, the app has announced an extensive UGC talent hunt campaign - #MainBhiSuperstar, between 7-31 July.
The #MainBhiSuperstar campaign will handpick outstanding talent from the country wherein creators would be required to showcase their acting skills in a 15 second video.
The talent hunt aims to provide an opportunity for creators to fulfill their lifelong dream of becoming a star. Three best creators will get a chance to star in an MX Player Original, the platform said in a statement.
“The last one year has seen phenomenal growth for this platform and we’ve successfully built an ecosystem of amazing influencers and celebrities who keep our large user base entertained with engaging content across multiple categories," says MX Group CEO Karan Bedi. "We’ve garnered interest from advertisers across categories and we’re delighted to join hands with renowned brands like PayTM and Pepsi to curate entertaining branded hashtag challenges at such a nascent stage of our monetisation journey. In the months to come, we will continue to invest in finding and enabling great creators, further investing in our recommendation engine and bringing our users state of the art features that will enhance their content creation and consumption experience.”
“#MainBhiSuperstar is our small way of giving back to this large community of aspiring creators by making their dreams a reality and gratifying them with a chance to feature in an MX Player Original. MX Player is one of the biggest stages for the Indian creative ecosystem and this initiative will not only drive synergies between both platforms but also serves as a unique opportunity for the incredibly talented MX TakaTak community to enter the mainstream as actors," Bedi added.
MX TakaTak is growing to a large and diverse user base with over 150+ million monthly active users, a community of over 48+ million unique creators, and an impressive 355+ million Installs in this short span of time, the platform further said.
