NEW DELHI: TV news presenter and journalist Mugdha Kalra has been appointed as the head of content at FLYX. Under this position, she will be responsible for creating content initiatives across multiple platforms and formats to increase user engagement, and fuel growth.
Kalra has more than 20 years of experience in content creation, and has worked in several organisations like News18 India, Zee, Aaj Tak, NDTV India, and CNBC Awaaz. She continues to appear in News18 India as a host of special programs that deal with multifarious subjects. Kalra is also the founder of Not That Different, a platform that is actively involved in raising awareness about autism.
FLYX founder and chief executive officer Shashank Singh said that the appointment of Kalra as content head could help the company to “deliver powerful, authentic storytelling in new and innovative ways.”
"We are very pleased to welcome Mugdha into the FLYX and Bakstage leadership team as the chief content strategist. Her distinguished record and forward-thinking approach will help us stay ahead in connecting with new audiences and providing avenues to conduct quality and meaningful conversations for our users," added Singh.
Kalra said, "As a new member of the FLYX and Bakstage family, I am excited to explore the possibilities and tap into the potential that audio streaming spaces present. My endeavour will be to enable people from all walks of life to use the platform to interact, engage and create interesting content. FLYX and Bakstage are young brands that aim to elevate user experience with content as a key cornerstone."