Mumbai: Mirchi, city-centric music and entertainment company partnered with Radio City, India’s leading FM radio station to commemorate the 20 anniversary of radio broadcasting in Delhi, a historic milestone in the industry. For the first time in radio’s history, the two stations teamed up to produce a one-of-its-kind radio program #20saalbemisaal, which discussed radio’s evolution as a dynamic and influential medium.
In a monumental commemoration, Mirchi RJs Naved and Sayema along with Radio City RJ Ginnie united as co-hosts for the #20saalbemisaal show. Transporting listeners back in time, they delved into radio's pioneering connection with people in the pre-digital era, sharing industry experiences, career anecdotes, and impactful campaigns. The RJs passionately explored radio's transformative journey as an entertainment medium, emphasizing the pivotal role jocks played in shaping its future. And that's not all! Mirchi hosted the Radio City team at their studio for celebrations.
ENIL, Mirchi business director Kamal Jethva said, “We are thrilled to witness the momentous occasion of Mirchi and Radio City's remarkable 20-year journey in radio broadcasting in Delhi. This celebration represents a harmonious union of our platforms, demonstrating the profound impact and lasting resonance of radio as a medium. It reaffirms the enduring power of radio to connect, entertain, and inform, and we are humbled by the unwavering love and support of our listeners. Mirchi is the largest “hyper-local medium” for brands who are looking at Radio, Digital, Audio & Video content and BTL solutions. Mirchi has been an entertainment and city connect brand for listeners. As we move forward, we remain dedicated to delivering best-in-class entertainment, ensuring that our listeners experience unparalleled offerings for years to come”.
Radio City chief creative officer Kartik Kalla said, “We feel ecstatic and nostalgic about revelling 20 years of Radio City and Mirchi in radio broadcasting in Delhi. It is indeed a proud moment for us to celebrate two decades of entertaining listeners and contributing positively to their lives. The two leading FM radio stations coming together to celebrate such a momentous occasion showcases the harmony among players within the radio industry and also highlights the success of the radio medium. Leading RJs from both radio stations created magic on-air through their #20saalbemisaal show by transporting listeners to reminisce about old days. Radio City has always provided top-notch infotainment to audiences through its content innovation and groovy music and we will continue to engage our audience with relevant content through campaigns, podcasts, music, updates and much more even in the upcoming years”.
