Mumbai: Rahul Sood, who was the former MD of BBC India & South Asia, and Rohit Jaiswal, who held the designation of ex VP & head at NDTV Distribution have launched Brandwith in India, covering India and the South Asian region.

Brandwith is the representative and distributor of OTT streaming services like Hallmark Movies Now, Curiosity Stream, PBS Kids, Viaplay, and several other highly differentiated brands, including soon to launch Good Times SVOD. Since Brandwith’s inception in the Asia Pacific Region in 2017, the driving force has been to provide the world’s leading brands across genres like movies, general entertainment, factual entertainment, kids, food, lifestyle and sports in the evolving OTT landscape. 

“With paid video subscriptions having reached 99 million in 2022, across almost 45 million households in India, the success of which will require establishing a durable subscriber relationship, our vision is to aid OTT aggregators and their viewers with a diversified offering of the world’s leading streaming services to help increase ARPU and reduce churn,” said Brandwith India founder & MD Rahul Sood.

“The thoughtfully curated portfolio of brands will help OTT aggregators segment their audience, and super serve the English audience base in India, which has increased from 19m pre-pandemic to 42.7m now as per the latest report by Ormax Media,” he added.