Mumbai: The non-fungible token (NFT) platform that combines toys, gaming and entertainment to create an expansive playable universe Cryptoys has announced the launch of Masters of the Universe in a multiyear and global partnership deal with Mattel. 

A new way for fans to collect and play with toy brands, Cryptoys are animated, playable collectibles that come to life the moment they’re unwrapped. The upcoming launch, timed to He-Man’s 40th birthday celebration this fall, will be the first to bring Masters of the Universe digital toys into a collectible, interactive world through the Cryptoys universe.

Masters of the Universe fans will have a first look at the Cryptoys and Mattel partnership at San Diego Comic-Con, where exclusive collectible lapel pins featuring iconic characters (including arch enemies He-Man and Skeletor along with Battle Cat) will be given away daily at the Mattel booth.

OnChain Studios CEO & co-founder Will Weinraub said, “The Masters of the Universe franchise is full of iconic, nostalgic characters that fans have been watching, playing with, and collecting for decades. Many of us grew up with Masters of the Universe, which is why we felt it was the perfect property to launch first on the Cryptoys platform as we partner with Mattel to bring new life to these beloved characters."